Singapore : Mindef maintains Mandate - again
By: Marcus Chhan, SG
Published: 18 hours 2 min ago
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Singapore - After a tedious six-month pitch process, the Ministry of Defence (Mindef) has decided to retain incumbent Mandate Advertising to its $3 million account, which comprises both advertising and media components for the Army's corporate and recruitment requirements.
As reported by Marketing, the final shortlist of agencies included Formul8, JWT, Ogilvy & Mather and Mandate - the latter has held the account for the past 10 years.
"On behalf of the Ministry of Defence, the Defence Science and Technology Agency (DSTA) has awarded Mandate Advertising International with a one-year contract, with a two-year option, to work on the Army's advertising and publicity campaigns. The contract requires Mandate to provide branding advice and conceptualise the Army's corporate and recruitment publicity materials in a cost-effective manner," read a DSTA statement issued to Marketing.
Mandate director and GM of Singapore and Malaysia, Alan Cheng described the win as "sweet" and said that it "reflects the Army's recognition of our contributions over the last decade".
Creative executions will run across the internet, press, magazine, TV, cinema, radio and outdoor.
Published: 18 hours 2 min ago
Delicious Reddit
Singapore - After a tedious six-month pitch process, the Ministry of Defence (Mindef) has decided to retain incumbent Mandate Advertising to its $3 million account, which comprises both advertising and media components for the Army's corporate and recruitment requirements.
As reported by Marketing, the final shortlist of agencies included Formul8, JWT, Ogilvy & Mather and Mandate - the latter has held the account for the past 10 years.
"On behalf of the Ministry of Defence, the Defence Science and Technology Agency (DSTA) has awarded Mandate Advertising International with a one-year contract, with a two-year option, to work on the Army's advertising and publicity campaigns. The contract requires Mandate to provide branding advice and conceptualise the Army's corporate and recruitment publicity materials in a cost-effective manner," read a DSTA statement issued to Marketing.
Mandate director and GM of Singapore and Malaysia, Alan Cheng described the win as "sweet" and said that it "reflects the Army's recognition of our contributions over the last decade".
Creative executions will run across the internet, press, magazine, TV, cinema, radio and outdoor.
posted by Sabu | 7:26 PM
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